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The GoHighLevel Starter plan includes three sub-accounts. That is the answer. Three, not unlimited, and the limit is hard — you cannot buy a fourth on Starter. To go beyond three you upgrade to Unlimited at $297/month.
What a sub-account is
A sub-account is one isolated workspace: its own contacts, pipelines, calendars, funnels and phone numbers. In practice it maps to one client, or to one brand if you run several of your own.
| Plan | Sub-accounts | Monthly |
|---|---|---|
| Starter | 3 | $97 |
| Unlimited | Unlimited | $297 |
| SaaS Pro | Unlimited + resell | $497 |
💡 Test the limit yourself
Create sub-accounts during the 30-day trial and see how quickly three fills up with real client work.
When three is enough — and when it is not
- Enough: you have one to three clients, or you run a single business with a couple of brands.
- Not enough: you want a sandbox for testing. Most agencies burn one sub-account on a template or staging account, which leaves two real clients.
- Not enough: you plan to grow. The upgrade at client four costs $200/month, which one client covers.
The practical advice: if you expect a fourth client within 90 days, start on Unlimited. Migrating is easy but re-doing your mental model of the account is not.
Bottom line
Three sub-accounts, hard limit, $97/month. It is a genuine starting tier, not a crippled one — but it is designed to run out. See also sub-account limits, transfers and costs per plan.
⚡ Start with all three
The trial gives you full access. Set up three real sub-accounts and see whether the ceiling bites.