Affiliate disclosure: Setupedia is an independent paid affiliate of HighLevel. If you sign up through a link on this page we may earn a commission at no extra cost to you. Pricing figures below were researched in August 2026 and are indicative — usage rates vary by route, carrier and region. Always confirm current rates inside your own account under Settings → Company Billing.
Rebilling turns client usage from a cost line into a margin line. You set a markup on SMS, email, voice and AI; HighLevel charges you wholesale and charges your client your price. This guide covers how to set the markup, what multiples are realistic in 2026, and the mistakes that cost agencies money.
Rebilling requires SaaS Mode, which is on the SaaS Pro plan ($497/month).
Realistic markups
| Service | Indicative wholesale | Common client price | Multiple |
|---|---|---|---|
| SMS per segment | $0.013–0.018 all-in | $0.03–0.05 | 2–3× |
| MMS per message | ~$0.020 + fees | $0.06–0.10 | 3× |
| Email per 1,000 | ~$0.675 | $2–4 | 3–5× |
| Voice per minute (out) | $0.014 | $0.04–0.06 | 3× |
| Conversation AI per message | $0.02 | $0.06–0.10 | 3–5× |
| Voice AI per minute | ~$0.163 | $0.35–0.50 | 2–3× |
AI supports the highest multiple because clients compare it to a human doing the same job, not to a wholesale rate.
💡 Build the markup table on the trial
Configure rebilling with real client volume during the trial and read the actual margin before committing to the plan.
Setting it up
- Open the SaaS Configurator and connect Stripe.
- Set a markup per service — start at 3× and adjust.
- Set the auto-recharge threshold and amount on the client wallet. Too low and cards decline mid-campaign; too high and clients complain about the charge size.
- Give clients visibility into their own usage. Surprise usage bills are the single biggest churn driver in SaaS Mode.
- Test with a real card on a real sub-account before onboarding anyone.
The mistakes that cost money
- Marking up below your true cost. Carrier fees and A2P campaign fees ($2–10/month) are easy to forget. Base your markup on the all-in rate, not the $0.0079 headline.
- No cap. A runaway workflow can burn hundreds in a night. Set limits.
- Hiding the markup. Clients find out. Frame it as managed messaging with support included, and it is defensible.
- Rebilling clients on flat retainers. If they signed for all-inclusive, introducing usage charges mid-contract is a churn event.
🚀 Open the Configurator
The 14-day Pro trial gives you access to SaaS Mode and rebilling so you can build the markup table before you upgrade.
Bottom line
At a 3× markup you need roughly $100/month of client usage for rebilling to cover the SaaS Pro upgrade. Below that stay on Unlimited. See is the $497 rebilling worth it? for the full break-even and the hidden costs of GoHighLevel for what you are actually marking up.
⚡ Run the numbers on real usage
Configure rebilling during the trial, let a month of genuine client volume flow through, and price from data.