Affiliate disclosure: Setupedia is an independent paid affiliate of HighLevel. If you sign up through a link on this page we may earn a commission at no extra cost to you. Pricing figures below were researched in August 2026 and are indicative — usage rates vary by route, carrier and region. Always confirm current rates inside your own account under Settings → Company Billing.
The white-label mobile app is a separate line item from your plan. It puts your agency brand on an iOS and Android app your clients download from the official stores. It is bundled into some SaaS Pro configurations and sold as an add-on otherwise — and there are costs beyond HighLevel that almost nobody mentions upfront.
The costs nobody lists
| Cost | Who charges it | Notes |
|---|---|---|
| HighLevel app fee | HighLevel | Add-on or bundled with SaaS Pro depending on configuration |
| Apple Developer Program | Apple | $99/year, mandatory, in your business name |
| Google Play Developer | $25 one-time | |
| Brand assets | You or a designer | Icon, splash screen, store screenshots |
| Review time | — | Days to weeks; rejections happen and cost another cycle |
The Apple fee is the one that surprises people. It is annual, it is yours, and the app is delisted if it lapses.
📱 See the app before you buy it
Check the current bundling and pricing on the official page — HighLevel changes how this is packaged more often than most features.
Is it worth it?
- Yes if you sell to clients whose staff work on phones — field services, salons, gyms, real estate. A branded app is a genuine retention tool.
- Yes if you are running SaaS Mode and the app is part of a premium tier you charge for.
- No if your clients live in a desktop CRM all day. They will download it once.
- No if you have fewer than five clients. The annual Apple fee plus setup time per client is not recoverable.
Bottom line
Budget the HighLevel fee plus $99/year to Apple plus $25 to Google plus design time. Price it into a premium tier rather than absorbing it. If you are weighing the plan that bundles it, see Unlimited vs SaaS Pro.
⚡ Try the platform first
Thirty days with every feature unlocked will tell you whether your clients would actually use a branded app.